Clear websites and practical systems for people who just want things to work.
How I Got Here
I bring nearly 20 years of experience in web design, content, and digital systems, along with firsthand experience running service-based programs, including a full service equestrian business. Having worked on both the technical side and the operational side of small businesses, I design websites and scheduling systems that reflect how people actually work — clear, efficient, and easy to maintain. I know what it’s like to juggle clients, scheduling, billing, and a million small decisions — while still trying to do the actual work you’re good at.
One of the biggest shifts for me was setting up simple, self-serve systems:
Clients could book without back-and-forth emails
Payments were handled automatically
Fewer things fell through the cracks
It saved me hours every week, and a lot of mental bandwidth.
That experience is what shaped how I work now.
What I Believe
Most small businesses don’t need complex websites
Clear systems are more valuable than fancy features
You should understand and feel confident using your own tools
Support should be available — but never forced
My goal is to build websites and systems that support your business quietly in the background, so you can focus on the work that actually brings in income.
What It’s Like to Work Together
I keep things straightforward and collaborative.
You can expect:
Clear scope and pricing from the start
A structured process with minimal meetings
Training so you’re not dependent on me long-term
Honest communication and realistic timelines
I work exclusively with Squarespace and Wix because they’re reliable, flexible, and easy for clients to manage after launch.
Let’s Work Together
If you’re ready for a website and systems that feel calm, functional, and manageable, I’d love to help.