I’ve worn a lot of hats over the years, but the thread running through all of them is simple: I design systems that make life work better. Whether it’s a website, a workflow, a brand, an ecological landscape, or an entire equestrian facility, my work always centers on creating functional, intuitive, human-centered experiences.

My career started in the early days of web design - slicing Photoshop 7 files into HTML tables and discovering how digital design and problem-solving fit together. Over the next decade I worked across tech, wineries, creative studios, and startups, building everything from branding packages and responsive websites to SharePoint intranets and Digital Asset Management systems. I gravitated toward roles where creative thinking and technical implementation overlapped.

After leaving the tech world, my design work expanded into the physical environment. I stepped into permaculture design and eco-landscaping, focusing on regenerative systems, land stewardship, and outdoor spaces that worked in harmony with people and place. It was still design - just with plants, soil, water, and living ecosystems as the medium.

From there, my work grew again into operations and program development in the equestrian world. I managed a horse rescue, built volunteer programs, streamlined barn systems, and eventually ran my own full-service boarding and training business. Running a barn requires the same mindset as running complex creative and technical projects: clear workflows, efficient systems, thoughtful leadership, and the ability to troubleshoot anything that walks, trots, gallops, or breaks at the least convenient moment.

Built the entire operational and client-facing infrastructure for a full-service boarding, training, and lesson facility from the ground up. Designed and implemented systems for scheduling, invoicing, client onboarding, staff workflows, daily horse-care operations, and facility logistics. Created structured feeding, turnout, training, and healthcare protocols tailored to individual horses, ensuring consistency across staff and volunteers. Developed horsemanship and riding curricula for adults and youth, including lesson programs, safety standards, and progressive skill assessments. Designed all branding, digital content, and communication frameworks, integrating marketing, client updates, and business administration into a streamlined, sustainable operation. This work brought together UX thinking, operations management, instructional design, and real-world system-building to support a growing client community.

Worked closely with the CEO and Operations Manager to restructure and optimize the rollout of an industry-specific project estimation and management platform. I designed custom workflows and databases that improved the accuracy and consistency of project estimates, streamlined resource management, and supported smoother day-to-day operations across the company.

Collaborated directly with the CEO to build and launch the company’s new Project Management division during a period of rapid growth. I drew on my background in fast-paced creative environments to design and implement processes for setting and tracking project timelines, goals, estimates, and budgets. This included developing resource-management systems and improving communication and engagement with internal and external stakeholders.

Served as the technical lead in researching, selecting, and implementing a new Digital Asset Management (DAM) platform for the in-house creative and marketing teams. I partnered closely with the creative director, designers, and marketing leadership to tailor the system to their workflows. The project centralized all digital assets, improved searchability, cut down on duplicate files, and significantly reduced time spent tracking down materials—ultimately boosting the creative team’s productivity and cross-department coordination. 

Technical Lead and Lead Architect for the company-wide migration from an outdated Oracle Enterprise system to Microsoft SharePoint Online. I designed department-specific site templates, built out structured file systems, naming conventions, and org charts, and oversaw systematic deployment across the organization. I also created and delivered multi-month training programs—group seminars plus one-on-one sessions—for more than 10 departments, including directors and project managers. The transition modernized internal communication, streamlined file access, and significantly reduced server strain and storage use by moving original assets to the cloud. 

Designed and built a custom intranet for the company’s national sales team, consolidating scattered tools and resources into a single, user-friendly platform. The system reduced online service costs, improved access to sales materials, and strengthened internal communication. Produced monthly homepage graphics, POS assets, packaging support, and print materials to align brand presentation across teams. Directed photoshoots for new wine brands and marketing campaigns, creating cohesive visual libraries for use across digital and print channels. Led the design and deployment of web and social media ad campaigns, tracking CTR, ROI, and engagement metrics to guide creative and strategic decisions. This body of work combined UX, visual design, internal tool development, and data-informed iteration.

Microsoft SharePoint Online •  CMS platforms (Squarespace, Wordpress, Drupal) • Google Business Suite • Adobe Creative Suite • HTML/CSS • UX design • CAD (AutoCAD/Vectorworks) • Digital Asset Management systems (Canto, Adobe) • Project management tools (Asana, Trello, Basecamp) • Facebook Ads Manager

Project management • Operations management • Workflow and systems design • Cross-functional leadership • Training & onboarding • Resource optimization • Client communication • Process improvement • Change management • Creative direction • Small-business administration